A brand strategy and logo design project for a new mental health clinic in the western suburbs Niram EMDR and Trauma Counselling, is a LGBTQIA+ and neurodivergent-led clinic for the community. Drawing influences from the founder's Indian culture, Niram means 'to celebrate'. The logo features a mango seed, which is notably known for the paisley pattern with Indian roots. Intertwined inside is also a rainbow infinity symbol showing the brands alignment with the neurodiverse community and geographic flower to show intersectionality. Lastly, the seed is a nod to growth and the beginning of a journey. The result was a culturally-sound, dynamic, yet warm-looking brand.